Would you like to help someone with the wisdom of your life experience? To help them avoid the same mistakes that you made? To pay it forward and get paid for it? This is the pearl of niche marketing in small business…
Whether you’re selling a physical product, or a personal service, niche marketing is all about improving the lives of other people like you.
Niche marketing is extremely powerful when executed effectively. The expansion of the internet has allowed niche marketing to take off because it enables businesses to reach a narrow group of people globally.
In a service-based business, there are 2 areas that you need to master to do it well:
1. Marketing Online – Using technical know-how to reach and appeal to a specific group of people via social media, search engines and other websites
2. Marketing Yourself – Selling your unique qualities to relate to your audience and meet their needs
I will touch on both in this article, but they each warrant a separate blog!