Launch Your Campaign
Once your systems are set up, launching your marketing campaign is all about targeting your ideal clients, your tribe. You do this through your words, your images, and your careful targeting of your advertisements. If you do this strategically, you can have a very successful campaign that delivers your ideal clients at a low cost per lead. When launching a successful campaign, you:
- Optimise your marketing budget for your online ads
- Pre-qualify your leads before they have personal contact with you
- Know which ads are effective and ineffective
Targeting your tribe online is all about understanding their online behaviours. Apart from their demographics and location, you need to know what other people, places and topics they are following online – and then make sure they ‘eyeball’ your ads. The more targeted (narrow) your audience is, the more engagement you are likely to get.
The next key task is monitoring your ads based on your assessment of their performance. Low performing ads need to be paused, while high performing ads need to be boosted. To know the difference, you need to have some idea of benchmarks and which statistics to assess. If you get your targeting and your monitoring right, with an alluring taster and a seamless funnel, you will have a very successful campaign!
3 Keys To Launching Your Campaign
There are three key elements to launching your campaign:
- Your Checklist – “What items do you need to check before your launch your campaign?”
- Your Targeting – “What variables will you specify to target your ads to your tribe?”
- Your Monitoring – “How will you know if you ads are performing well & what to change?”
Action Steps For This Week
Complete the following actions in Google Docs in preparation for your call this week:
- Your Targeting
- Your Benchmarks
- Your Leads
- Your Checklist
If you have not finished setting up the rest of your funnel yet, make sure you complete it by the end of the week, in addition to this week’s exercises. If you would like me to review any of your sales funnel pages that you have already set up, either email me or bring them to your session.