Week 6 – Your Segments & Your Message

 

my-segments

Segment Your Solution

Your solution to your tribe’s problem is not something that happens overnight; it’s a step-by-step process that they need to integrate into their lives incrementally. This is why we need to segment your solution into digestible stages.

When you segment your solution, you:

  • Enable your tribe to digest and understand your solution
  • Get more sustainable results by taking them through incremental steps
  • Make it more accessible for your tribe to take the first step

The key to segmenting is a logical, digestible sequence that will lead to a specific outcome. Your tribe needs to understand what step comes first, and the next step and so on. When they understand the sequence, they can start to place themselves and where they are at along the sequence. Therefore, segmenting your offer assists them in making the right purchase choice for their current situation.

3 Keys To Segmenting Your Solution

There are three key elements to segmenting your solution:

  1. Your Prices – “What pricing feels good to you and your tribe?”
  2. Your Segments – “How will your segment your solution into ‘chunks’ or levels?”
  3. Your Taster – “What will you offer your tribe to sample your offer?”

 

my-message

Clarify Your Message

Your message is an authentic, written expression of your business that give your prospects an instant impression of whether or not you can help them. It is important for you to have a clear, consistent message across all marketing platforms.

When you have a clear message, you:

  • Help your tribe feel safe enough to trust and buy from you
  • Establish a strong brand that people readily associate with your unique value
  • Have an obvious solution to a well-defined problem

Your message appears in all your marketing copy including:

  • Social media
  • Website
  • Print media
  • Business cards
  • Published articles
  • Advertisements

When your message is an extension of your soul blueprint, it is much easier to be consistent because you are not ‘trying’ to be something that doesn’t come naturally. Your marketing copy therefore is not ‘forced’ and comes across as authentic.

The most effective marketing copy is written to the English level of an 11-year old child, so it’s not about using fancy words to impress. It’s simply about being yourself in writing, and making sure you communicate in a direct way that is eye-catching AND straight-to-the-point.

3 Keys To Clarifying Your Message

There are three key elements to clarifying your message:

  1. Your Headlines – “How can you grab the attention of your tribe?”
  2. Your Homepage – “How can you portray your wisdom via your website?”
  3. Your Strategic Story – “How is your story relevant to your offer?”

 

Action Steps For This Week

Complete the following actions in Google Docs in preparation for your call this week:

  • Your Keywords
  • Your Headlines
  • Your Homepage
  • Your Segments
  • Your Strategic Story