Week 5 – Your Magical Medium

 

Let’s Review Our Journey So Far

Here is a list of the elements from your Soul and Business Blueprints and how we will be applying them in different aspects of your business:

  • Your Sacred Gift, Your Passion, Your Skills      
    Infuses into all your marketing, but is expressed more directly in your bio.
  • Your Vision      
    Expressed in all your marketing, especially your website homepage.
  • Your Values 
    Your values are keywords that can be sprinkled throughout all your marketing copy. They act as anchors for your tribe to recognize a common intention that you share.
  • Your Story 
    Outlined in your website’s ‘About Me’ page and expressed verbally in presentations or conversations with potential clients.
  • Your Tribe        
    Your tribe’s characteristics – what they think how they behave – directly inform your marketing plan, in particular, where and how you are going to reach them.
  • Your Wisdom
    This is a key piece in all your marketing. You can use a shortened version for brief marketing materials such as flyers or your social media channels, or you can use the full version on your website homepage or blog/magazine articles. You can create multiple versions of this document, each time focusing on a different strategy that you are teaching.
  • Your Product
    Your description of your product and its deliverables can be used in all your marketing, in short and long versions.
  • Ultimate Desired Outcome & Milestone 1     
    These statements are key elements in all your marketing copy. Your Ultimate Desired Outcome will be the #1 thing that grabs the attention of your tribe.
  • Your Unique Value    
    Your unique value needs to be used prominently in all your marketing because it’s what helps you to stand out in your market. Make your point of difference clear to your tribe at first glance.

Everything in list becomes part of your unique brand, helps you to stand out clearly in the market and attract the attention of your tribe. From now on, we will be merging it all together and delivering a clear message in your marketing copy and sales funnel.

my-magical-medium

Identify Your Magical Medium

Just as you have unique gifts, you have your own way of expressing them. Your magical medium is you being your most natural self, sharing what you have to help people like you.  It allows others to be consciously impacted by your brilliance and want more!

When you tap into your magical medium, you:

  • Express your wisdom in the most effortless way
  • Connects with your tribe on a deep, memorable level
  • Save time and energy following your natural flow

Your magical medium is primarily used to:

  • Share your wisdom to attract clients; and
  • Deliver your offer to your clients

Once you know your magical medium, you can determine which marketing methods are best suited to your strengths and therefore most effective in attracting your tribe.

3 Keys To Identifying Your Medium

There are three key elements to articulate in grounding your vision:

  1. Your Medium – “How can you deliver your message most naturally?”
  2. Your Methods – “What methods will you use to reach your tribe?”
  3. Your Branding – “How will people recognise your business?”

 

Action Steps For This Week

Complete the following actions in Google Docs in preparation for your call this week:

  • Your Soul Blueprint & Business Blueprint
  • Your Magical Medium
  • Your Marketing Methods
  • Your Branding

Also, please send me Your Wisdom and Your Product (in full, as you would present to prospective clients) so we can begin to refine your copy for your marketing funnel.