Facilitate Your Sacred Sales
What makes sales sacred is your focus on serving your prospective client at the highest level, regardless of whether or not they choose to buy from you. You lead them to the possibility of a better life through a structured conversation or presentation, and invite them to commit to it in the form of a purchase. When you make sales sacred, you:
- Relieve the pressure of a sale for you and your prospect
- Empowers your prospect to make an intuitive choice in her highest good
- Fosters love and trust for an immediate or future sale
Sacred sales happen effortlessly when you take your potential clients on a strategic journey to experience a break-through from where he/she is now to where he/she could be. To do this you need a plan to follow in your chosen hook method, whether it is a 1:1 or group experience:
(INTENTION) – Setting a clear intention and presence (before the call/event)
INTRIGUE – Raising interest and setting expectations for the call/event
NOW – Allowing them to connect with their biggest problem
FUTURE – Guiding them to experience the possibility of their ultimate desired outcome
GAP – Highlighting the gap between where they are now and where they want to be
PLAN – Enquiring about what they plan to do about their ‘gap’
STRATEGIES – Educating them with strategies that will help them take steps towards their ultimate desired outcome
INVITATION – Inviting them to join you for your signature offer
DETAILS – Explaining the details of the offer, providing specifics about the next steps
(OBJECTIONS) – ‘Troubleshooting’ the objections they raise have about buying from you (if any)
Once you have a structure to follow, and you know what points to cover at each step, the rest is about making a heart-felt connection with your potential client, based on your understanding of her biggest problem and her desired outcome. In fact, this connection is paramount, so your sales process won’t work without it. To maintain this connection throughout, really listen to what he/she is saying, and what emotion or belief is behind his/her words. This approach allows you to develop a meaningful connection, even though you may have just met.
3 Keys To Making Your Sales Sacred
There are three key elements to making your sales sacred:
- Your Objections – “What thoughts & beliefs will make your prospect hesitate to purchase your offer?”
- Your Process – “What content will you cover in each step of your sacred sales process?”
- Your Details – “What are the specific details of your offer?”
Action Steps For This Week
Complete the following actions in Google Docs in preparation for your partnering call this week:
- Your Objections
- Your Details
- Your Sales Process
Sacred Sales Partnering Exercise – You will receive an email with your partner’s contact details to arrange a time to meet in person or on phone/Skype this week. You will need to have completed your exercises before this call as you will be having a ‘live’ sacred sales conversation with your partner.