Segment Your Solutions
Your solution to your tribe’s problem is not something that happens overnight; it’s a step-by-step process that they need to integrate into their lives incrementally. This is why we need to segment your solution into digestible stages.
When you segment your solution, you:
- Enable your tribe to digest and understand your solution
- Get more sustainable results by taking them through incremental steps
- Make it more accessible for your tribe to take the first step
The key to segmenting is a logical, digestible sequence that will lead to a specific outcome. Your tribe needs to understand what step comes first, and the next step and so on. When they understand the sequence, they can start to place themselves and where they are at along the sequence. Therefore, segmenting your offer assists them in making the right purchase choice for their current situation.
Define Your Brand
As you carve your unique place in the market, your brand becomes the symbol of recognition for your message to your tribe. It is important that your brand communicates your unique value. This can be done in subtle and direct ways, depending on the medium.
When you define your brand, your business:
- Is easy to remember and recognise through symbols and colour
- Has a memorable message that is easy for others to share
- Is clearly distinct from others in your market
Your brand is more than your logo, it is the story behind your business and the consistent message your convey through all your marketing communications. Ultimately, as a soul business, your brand is you, however, it is also necessary for your brand to stand alone as your business grows beyond you.
Actions Steps For This Week
Listen to the Week 3 Audio [11:01]. The key themes for this week are Solutions, Story, Safety and Lifestyle.
Complete the action sheets in Google Drive:
- Your Segments
- Your Brand
- Your Strategic Story
- Your Lifestyle Numbers
- Your Tools
Start preparing to share your Message and your Strategic Story via your Magical Medium.
Continue communing with your Deva for guidance as you complete these actions.
Please honour this work by not sharing it without permission. Thank you.