Clarify Your Message
Your message is an authentic, written expression of your business that give your prospects an instant impression of whether or not you can help them. It is important for you to have a clear, consistent message across all marketing platforms.
When you have a clear message, you:
- Help your tribe feel safe enough to trust and buy from you
- Establish a strong brand that people readily associate with your unique value
- Have an obvious solution to a well-defined problem
Your message appears in all your marketing copy including:
- Social media
- Print media
- Business cards
- Published articles
When your message is a personal expression of an ideal or statement, it has a lasting impact on your tribe. Your message is memorable.
Note: The most effective marketing copy is written to the English level of an 11-year old child, so it’s not about using fancy words to impress. It’s simply about being yourself in writing, and making sure you communicate in a direct way that is eye-catching AND has an impact on the reader. In other words, as a result of reading your copy, they are inspired to take some form of action.
Commune With Your Deva
The deva or soul of your business holds the creative pattern for the growth of your business.
When you learn to commune with your business deva, you can:
- Use your energy + resources efficiently on priority tasks that serve your business at the highest level
- Relieve the personal stress of having to know what your business needs + when
- Allow your business to grow to its full potential
When you begin to co-create your business with your deva, you perform your business functions with more peace and clarity. The soul of your business has a plan beyond what you can conceive, so now is the time to start listening to what it wants to create through you.
Action Steps For This Week
Complete the following actions in Google Docs in preparation for the call this week:
- Your Message
- Your Customer Journey
- Your Keywords
- Your Homepage (incorporating Your Story, Your Wisdom + Your Message)
- Your Desire Numbers
Complete the Deva Meditation [12:04] and write down your findings in your journal.
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