Welcome to the #SacredMoneySeries where I am exploring money strategies with fellow conscious business coaches. Grab a cuppa, sit back and let your own money-making juices flow!
Is your marketing message true and complete?
It’s taken me a few years of marketing, selling and serving people to really understand the core of my marketing message and how to convey it in a way that is true and complete. In other words, a message that speaks straight to the hearts of my tribe and honours them by giving them the complete picture about the choice they are possibly about to make.
So often we are sold things we don’t need, things that get shelved, which in my opinion is a sure way to tell that you bought something you didn’t need. To me, the most important message to ask when you’re marketing is ’how does this person find out whether they truly need what I am offering?’
So how do we establish genuine need through our marketing, doing our best to ensure that what we offer is a true fit for each person that buys?
This is where your ‘point of view’ really comes into its own in terms of your marketing, it helps people clearly see where you stand and make an truly informed buying decision. And this week’s guest is an expert at what he calls ‘Point of View Marketing’, which is the most powerful, impactful and integral marketing approach I’ve seen.
Tad Hargrave has crafted a way to articulate your point of view to offer a more true and complete picture of the solutions you offer. Tad talks about his Point of View marketing approach and how it really gets to the heart of what you are offering and how you connect with your tribe:
- Why the 3 key elements of point of view can transform your business
- Why you need to create a marketing map for your customers (+ a live critique of my own!)
- How to craft your offerings in a way that creates a sense of safety
- How the integrity of your offering is intertwined with your pricing
We start off by talking about the Rant Experiment, I highly recommend you take a look at Tad’s blog on that here
This is an in-depth interview that goes for over an hour, so if you only have a short time, I suggesting fast forwarding to 26:52 where Tad delves right into the nuts and bolts of Point of View Marketing with a live example.
Tad’s ebook Point of View Marketing: http://marketingforhippies.com/povbook/
We can make money with soul together…
If you are ready to tap into your soul’s work and open your money flow, you may like to explore one of the Sacred Business solutions.