You can do everything you’re supposed to do in business and get so far. I know I followed the formula that is espoused by successful solo entrepreneurs.
I got clear on my niche and what I can offer that is distinct in my industry.
I learned how to do online marketing, funnels and all the fun stuff.
I dissolved my ego drives to the point where I could have effective sales conversations without anxiety.
I spent years working through my ‘money issues’ (which were hardly to do with money at all) to deal with my finances with confidence.
Yet after all this, there was still something missing.
I was missing a sense of family, my business family; folks like me who are in business for the same reasons, with similar values. The people who understand me. MY people.
So I started dreaming about not being alone, about being surrounded by other business owners like me for a purpose beyond just making money. And that’s when my idea of a business ecosystem was conceived.
Home is not where you live, it’s where people understand you
As humans, we all yearn to be part of something, to belong, to be surrounded by people who ‘get’ what we’re trying to be and do in life. If you’re doing business differently, it can be hard to find your people amongst all the noise about how you should be making money. It may seem like a necessary inconvenience filtering out the mayhem and paving the way on your own, but I’ve found that it’s more isolating than ever.
Are you flying solo in business? I’ve been a solopreneur for nearly 4 years and I’ve tried joining groups and networks to find others out there with a similar approach to business. But I never quite found what I was looking for, none of them ever ‘stuck’. And I eventually figured out why.