Highlight Your Unique Value
For a business to stand out in the crowd, it needs to state very clearly what problem it solves and how its approach is different from the rest. Your unique value is an extension of your own unique qualities and experience, especially your sacred gift.
When your business clearly states its unique value, it:
- Evokes an immediate ‘yes’ in your potential clients to continue exploring what your business has to offer
- Doesn’t have to compete with other businesses in the same field
- Saves on marketing costs due to more effective branding
Your unique value is associated with your brand. Your brand is your business name and the feelings and experiences that people associate with it. Your unique value highlights your unique approach to fulfilling your vision for a better world.
3 Keys to Highlighting Your Unique Value
To claim your tribe, you need to ‘speak’ to them on an emotional level and share the wisdom you have gained from your own life experience. There are three things that give you a solid foundation in your market:
- Your Core Business – “What type of business are you in?”
- Your ‘Competitors’ – “Who else is serving your tribe in a similar way?”
- Your Value – “What is your unique approach to serve your tribe?”
Action Steps For This Week
Complete the following actions in Google Docs in preparation for your call this week:
- Your Colleagues
- Your Unique Value
- Your Network
- Your Business Blueprint
If you have any questions, you can add them to the spreadsheet as you go.