The ego’s desire for fame and popularity shows up in both sneaky and overt ways. I describe it as a desire to consume more than what you need. Even if you think you’re not motivated by fame, you might be surprised to learn how the fame monster lurks in all corners of our society…
Why are you an entrepreneur? To be rich or famous? Or both?
There are many successful and yet-to-be-successful business owners who want to be of service to people. But are they able to separate their desire to be of service and their desire to make money or to be recognized?
As I mentioned in my previous article, if money becomes the primary driver of your soul work, you’re actually avoiding your true soul work. And when money and survival is involved, it’s very easy to convince ourselves that we’re not in it for the success.
Success for many equals money or fame or both. Sometimes it’s conscious, sometimes it’s hidden deep in the recesses of the ego.
Unfortunately, the way business is delivered and conducted in our world panders to the ego, in fact, ego is what fuels our economy. It’s the reason we see huge marketing launches, greedy corporations, prolific and insidious advertising, and even claims by some businesses that they are ‘here to help us’ (think insurance companies, even hospitals). Are they really? Or are they trying to make money first, and help second? Or in the case of individuals, are they simply trying to be famous?
The drive for fame and/or fortune is a power trip that even shows up in the most spiritual or noble professions.
Let’s look at what has to happen in order for someone to become famous:
- They have to have a following of people, masses of people
- Masses of people have to divert their attention away from themselves and their own lives to focus on that person
- Masses of people have to give their money to this person, either directly or indirectly
What does this create?
A redistribution of resources to a single person and the people who support that person in being famous.
It funnels resources away from many people, to the pockets of a few, and what do these famous people typically do with those resources? They buy more cars, more houses, consume more of everything to justify and even demonstrate the money they are making.
When even one person consumes more than what they need, everybody loses.
If we lived in a different world, where people were self-empowered with a strong sense of their own purpose, we wouldn’t need famous people. However, in our current world, I believe there is still a place for people to be known by many in order to fuel revolution. The difference is what drives them. Are they driven by the need for adoration and power? Or is their fame a consequence of the profound impact of their service to people? Big difference.