Follow me on YouTube as I share the “Pearls of Wisdom” from building my lifestyle business on the road as I travel around Australia and beyond.
Life & Business Can Be Hard And Soft…
Having a combination of hard and soft in business is a fine balance.
‘Hard’ is forceful, fixed, concrete; ‘Soft’ is flexible, intuitive, adaptable.
In my next marketing campaign, I’m taking a ‘hard and soft’ approach, to give people the push they need, but also allowing the flexibility to change some aspects like my pricing, ‘deadlines’ and prerequisites.
It’s takes practice to balance the two, but when you do, you increase your chance of sustainable results.
In your marketing, we can expand our audience and make our offer more appealing when we have a combination of hard and soft approaches. Do you know when to be firm and when to be flexible?
This week in Pearls of Wisdom I share with you how I’m learning to apply a balanced approach in my business.