You are a unique soul with a purpose. If you don’t know what your soul purpose is, and how it can become your most powerful marketing tool, read how you can leverage your soul gifts in your business.
1. You Could Do It ‘Forever Free’
The number one way to tell if you’re in flow with your natural gifts is that you feel like you could do your core work forever for free, and the money is secondary. Then the money becomes simply a means, not a focus (though it helps if you deal with your money stuff as well!)
To be able to do something forever for free, you have to be in cooperation with your soul, not resisting it.
Most people live in resistance to their purpose and natural flow without realizing.
To flow with your soul’s energy, you need to clear the resistance in your mind and body. This means clearing your limiting beliefs and the associated emotional ‘baggage’ stored in you body.
The brilliant thing about living in your natural flow is that you don’t experience burnout. Your soul gifts may not be ‘switched on’ all the time, but you know exactly when to have downtime and process any resistance, then rise again to the next level of your soul’s evolution on earth.
2. You Can Articulate Your Soul Gifts Succinctly
Many people ‘know’ their soul gifts, but they can’t communicate them with precision. Other people have some idea, but ‘some idea’ is not enough to magnetise your ideal clients.
One of the main reasons for this is that they over-complicate them or intellectualise them to the point where the message is diluted.
If you can’t articulate your soul gifts with clarity, your clients won’t have clarity either.
The next step is your need to embody them, I mean live, breath and stand in your core essence, so there is no mistake who you are and what you are here to do.
For example…
My primary soul gift is truth. Simple. Succinct. Embodied.
Remember, simplicity translates, complexity confuses.
3. You Market Your Unique Value
It is essential that you know your unique value to your clients and how your gifts impact them. This is your unique value.
You then need to market your uniqueness as a person, before you market your product.
Many service-based business owners overlook that first and foremost, they ARE their product and how powerful it is to stand in their uniqueness in their market. Make sure that your copy consistently speaks to your soul gifts across all your marketing platforms.
The Bottom Line?
Be clear about your gifts and how you’re using them to serve your tribe. To do this, you need to dig deep into your core and know your true self.
It helps to have help…
I specialise in connecting people with themselves so they can clearly identify their soul gifts and monetize them through business. Find out more about my Sacred Business Blueprint program here.




Love this reminder that YOU are the product! so very true… The more true we are to our authentic being, the easier we can ‘speak to the masses’ about how we are here to serve. Love your work sister xx
Thanks Sarah K, you nailed it! xx